WORK
A selection of projects. Each one is different. The approach isn't.
Brand Repositioning / Media
A perception of being pale, male and stale was keeping younger audiences away. The brand needed more than a new logo.
Brand Strategy & Identity / Travel Retail
The pandemic didn't just ground flights. It exposed a deeper problem.
B2B Brand Strategy / Life Sciences Logistics
The issue wasn't the product. It was the story.
Brand Architecture & Portfolio Strategy / FMCG
Bulmers held 80% of the Irish cider market. Breaking in required a clear strategic argument.
Employer Brand / Professional Services
Doubling revenue every 3–4 years. Still being introduced as the fifth of the Big 4.
Research / Brand & Communications Platform
88% survival rate. The question was whether the organisation could grow the support it needed to go further.
Brand Strategy & Campaign Architecture / Public Sector
Over a thousand local government services. Most of them unknown, unfound, and unused.
Brand Strategy & Visual Identity / Healthtech
The difficulty wasn’t the product — it was that the business hadn’t decided what it stood for.
