About
Strategy that gets used.
12+
years
Reset Strategy is a brand strategy consultancy based in Dublin. We work with founders, marketing leads and senior teams — from early-stage startups to established brands — to build brand thinking that’s clear enough to act on.
The work covers positioning, brand definition, messaging, tone of voice and creative strategy. We don’t do web design, advertising, or brand identity. We do the thinking that makes everything else work better.
Over 12 years, we’ve worked on brands including Heineken, Newstalk, ARI, Grant Thornton, Breast Cancer Ireland and the Local Government Management Agency. The scale varies. The approach doesn’t.
Everything we do is fixed price and fixed scope. You know what you’re getting, what it costs, and when it’s done.
How We Work
Start with the real question.
Most briefs describe the symptom, not the problem. The first job is to find what’s actually going on - which is usually different from what the brief says.
Strategy is only useful if people can use it.
A brand strategy that lives in a deck is just an expensive document. The test of good strategy is whether the people who have to deliver it can understand it and act on it.
Say what you mean.
Plain language isn’t dumbing down. It’s the discipline of knowing your subject well enough to explain it without hiding behind jargon.