What we do

Free

The Strategy Call

A diagnosis, not a sales call.

Most engagements go wrong because nobody took the time to find the real problem. The Strategy Call is a free, focused 30-minute session - run over video call - to work out exactly where your brand is stuck and what needs to happen next. It's structured. There's a brief beforehand. You'll leave with a clear point of view on your situation and a recommended next step. Some clients use it to decide which product is right for them. Others use it to validate thinking they've already done. It works either way.

What’s included:

• -  Pre-session brief (completed by you beforehand)
• -  30-minute video call
• -  Written summary with recommended next steps
• -  Delivered within 48 hours of the call

Who it’s for:

Founders, marketing leads and business owners who know something isn't working but aren't sure where to focus.

€2,500

Brand Audit

You can't fix what you haven't diagnosed.

The Brand Audit is a structured assessment of where your brand stands today. It covers how you're positioned relative to competitors, how consistently you communicate across touchpoints, and where the gaps between perception and reality are widest. The output is a plain-language report - not a deck full of frameworks. A clear picture of the current state, the priority issues, and what to address first.

What’s included:

• -  Desk research across your brand, category and competitors
• -  Audit of key brand touchpoints (website, social, comms)
• -  Written Brand Health Report
• -  60-minute debrief call
• -  One round of follow-up questions

Who it’s for:

Brands that have been operating for a few years and suspect the brand has drifted - or is no longer doing the job it needs to do.

Turnaround:

5 working days

€5,500

Brand Definition Sprint

The core product.

The Brand Definition Sprint builds your brand platform from the ground up. Positioning, essence, values, personality, proposition, reasons to believe - everything you need to brief an agency, write a website, or get your team pointed in the same direction. The work happens in three stages: a research and intake phase, a half-day working session with you, and a delivery phase where everything is written up and structured into a platform you can actually use.

What’s included:

• -  Intake questionnaire and research phase
• -  Competitor and category review
• -  Half-day brand workshop (video call)
• -  Full brand platform deck: positioning, essence, values, personality, proposition, reasons to believe
• -  One round of revisions
• -  60-minute delivery and handover call

Who it’s for:

Early-stage companies that need a brand foundation before they go to market. Established brands that have outgrown their original positioning. Any team that's been explaining the brand differently every time someone asks.

Turnaround:

2 weeks (10 working days)

€3,500

Positioning Fix

For brands that can't own a space.

Some brands have strategy but still feel generic. The Positioning Fix is a focused engagement - narrower than the Sprint - aimed specifically at where you sit relative to the category and how you say it. It's right for brands post-seed that need to sharpen before a raise. For companies entering a new market. For brands being asked the same uncomfortable question by the same potential customers.

What’s included:

• -  Category and competitor mapping
• -  Positioning workshop (half-day, video call)
• -  Positioning statement and narrative
• -  Messaging hierarchy for key audiences
• -  One round of revisions

Who it’s for:

Brands that know what they do but can't articulate why they're different. Funded startups preparing for a growth phase.

Turnaround:

2 weeks (10 working days)

€3,000

Creative Platform Day

Ideas with a strategic spine.

The Creative Platform Day is a facilitated session for teams who are stuck - new product thinking, campaign platforms, category entry, brand extension. The session is structured around a brief prepared in advance, and the output is three to five creative territories, each defined well enough to brief an agency or take into production. The value is in the quality of the brief going in and the rigour of the synthesis coming out.

What’s included:

• -  Pre-session brief and stimulus
• -  Full-day facilitated ideation session (video call or in-person in Dublin)
• -  Written output: 3–5 defined creative territories
• -  Strategic rationale for each territory
• -  Delivered within five working days of the session

Who it’s for:

Marketing teams preparing a campaign brief. Brand teams exploring a new direction. Founders who need to get out of their own heads.

€3,000

Messaging & Tone of Voice

For brands that sound wrong.

Some brands know their strategy but write like everyone else. The Messaging & Tone of Voice product builds a working guide - not a style manual that lives in a folder - covering how your brand communicates, why it sounds the way it does, and what that means in practice across the key places you write.

What’s included:

• -  Review of existing communications
• -  Messaging hierarchy by audience
• -  Tone of voice guide: principles, tensions, what to say and what not to say
• -  Written examples across four key touchpoints (website, email, social, pitch)
• -  One round of revisions

Who it’s for:

Brands with a clear strategy that aren't translating it into communications. Teams that write inconsistently because nobody has defined the voice.

Turnaround:

2–3 weeks